There are bedroom producers right now making better records than the names headlining festivals. The difference isn't talent — it's marketing. 6WAY is the marketing, advertising and promotion arm for DJs and producers in house, tech house, techno and bass.
Production has never been more accessible. That's the good news and the bad news — every week the platforms get thousands of new tracks and almost all of them disappear in a day. Getting heard is its own craft, and nobody teaches it.
Great records
don't break
themselves.
Nobody hears it. A release with no plan behind it is a file on a server. The algorithm needs a reason to push you, and that reason is early momentum you have to manufacture.
Posting isn't marketing. Three clips a week with no hook, no angle and no funnel is noise. Volume only works once the format is right.
Fans go nowhere. Views you don't capture are rented attention. Without somewhere to put them, you start from zero on every release.
No story. Bookers, labels and playlists buy an artist, not a track. If the brand is thin, the music carries weight it shouldn't have to.
Pick the whole engine or the piece you're missing. Everything below is run for you, not taught to you in a PDF.
A plan around every drop — timeline, assets, pre-save, premiere, the first 48 hours. The window that decides whether a track travels.
TikTok, Reels and Shorts built as a system: hooks, formats, posting cadence, and the edits that actually get watched to the end.
Pitching to curators and editorial, Spotify and Apple profiles done properly, and the release-radar mechanics most artists leave on the table.
Meta, TikTok and YouTube spend aimed at people who already like your lane — tracked, tested and scaled only when it's working.
Logo, cover art direction, press shots, colour, typeface, bio. The thing that makes you look like an act rather than an upload.
Email and SMS capture so the audience is yours. Every campaign adds to a list you own instead of renting followers.
Outreach to the magazines, channels and tastemakers who move your genre — pitched with an angle, not a copy-paste.
Promo that fills rooms: event creative, local targeting, and the content from the night that sells the next one.
Demos that get opened, the right imprint for the record, and knowing when to keep it independent instead.
We go through your profiles, last releases and numbers, and tell you straight where the leak is.
Brand, assets, funnel and content formats get built so there's something solid to push.
The campaign runs — content, ads, pitching and press, timed around the release, not after it.
We keep what's working, cut what isn't, and put more behind the winners every cycle.
No — it's the best time. Starting before you have habits to unlearn means the brand, the funnel and the content format are right from the first release instead of being retrofitted later.
No, and be careful with anyone who does — bought numbers hurt you with the algorithms and with labels. What we commit to is the work, the strategy and honest reporting on what the spend did.
It helps, but no. Plenty of electronic acts build on their visuals, their sets and faceless formats. We'll build the content system around what you're actually willing to do every week.
It depends on whether you want the whole engine or one piece, and whether there's ad spend on top. Tell us where you're at and you'll get a straight number, not a sales call.
Electronic, broadly — house through techno, bass through trance. We stay in that world on purpose, because the playlists, curators and ad audiences are specific and we already know them.
Send the project and we'll come back with where we'd start — free, no obligation. If we're not the right fit we'll say so.